When it comes to the tween (ages 8-12) consumer category, television and printed advertising requires a targeted approach, according to marketing firm Gianettino and Merideth, Short Hills, NJ. The firm presented “The Tween Scene,” a compilation of data on this very individual market, in April. The tween segment can be broken down into 8 to 10-year-olds (“emerging tweens”) and 11 to 12-year olds (“transitioning tweens”). Tweens have money of their own, but their parents still influence what t...